Things just happened sort of naturally and gradually. We were there when people in Tivoli Gardens were calling him that, the Rastas were, Bunny Wailer was. What was your reaction when he told you about that? No, Really)ĭo you think the documentary is partially responsible for his decision to become Snoop Lion? ( MORE: You Can Smoke Snoop Dogg’s New Book. So to fully immerse himself in a modern Jamaica, we came up with all these places to take him, places that would relate back to his story. I think the only time Snoop had really seen Jamaica before was in a hotel room and on a stage. Pretty much the only thing he didn’t want to do was get in a hot-air balloon or ride a motorcycle down a mountain.īut he had no plans to visit places like the Rastafarian temple before that?Ī couple of weeks before we went, we had a call and said, look, if he’s going to Jamaica he should immerse himself in these situations.
I thought it would be a bit boring if he just recorded an album so we wanted to push him as far as he would go. So you didn’t know he would have this life change when you started filming. But I think it inspired something a bit deeper. We took him to crazy places in Jamaica-the Rastafarian temple, Tivoli Gardens-to inspire songs for the album. His management company got in touch and said, “Would you like to come to Jamaica and film him making this album with Diplo?” And I pounced on the opportunity to make a deeper thing about his life story. How did you end up catching Snoop Dogg becoming Snoop Lion on film? He spoke to TIME about Snoop, the movie, and the few things the rapper refused to do on camera. In fact, Capper-a journalist-says that the presence of the camera was, in some way, responsible for Snoop’s decision. The footage of Snoop’s transformative voyage to Jamaica became the documentary Reincarnated, screening at South By Southwest tomorrow (Mar. You are the light you are the lion.'”īut there was one man, at least, who was not surprised: Andy Capper, the filmmaker who was there at the temple filming the whole thing. The move came during a trip to a Rastafarian temple in Jamaica, Snoop recounted: “I went to the temple, where the High Priest asked me what my name was, and I said, ‘Snoop Dogg.’ And he looked me in my eyes and said, ‘No more. Follow July, the rapper Snoop Dogg surprised his fans with the announcement that he was changing both his music style (to reggae) as well as his stage name (to Snoop Lion).
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